Pay Per Click (PPC) is paying for an advertisement on sites likes Google, Facebook, and Instagram. Your Ad is shown to hundreds of web browsers, and you pay for each click that is generated to your site or app. I’m going to help you get the most out of Google Adwords, Facebook Ads, and similar PPC platforms by sharing 2 essential tips with you.
The first essential thing to understand when doing PPC is to optimize for conversion rate. Only pay attention to your converted click stats, as show in Google Adwords below:
The rest of the columns are not important, and ultimately combine to get you your converted clicks rate. This is why it is so crucial to set up conversion tracking. You can do this by going to Tools >> Conversions >> + Conversion. You can track your add to cart, checkout, or membership sale buttons with the help of Google Tag Manager. This way Google can do its best job to optimize its ads, and you can make the most profit for the least amount of money spent.
Make sure to create an advertisement that accurately describes your site. Include a call to action so web browsers are encouraged to visit your page. Create multiple advertisements so you can test each one and see which preforms best.
This brings us into the second essential tip which is to segment ad placement variables. In your Ad Campaign split up how, when, and where your ad is placed. This means having a segment for each day of the week, targeting different keywords, and targeting different demographics such as age group and interests.
This is important because after 1 – 2 weeks of running your ad, you can come back to Google Adwords and see which segments are preforming the best. You can then stop your advertisements that are not converting, and continue advertising in only profitable places. As you run your Ad Campaign for longer, you will naturally see improvements in your conversion rate.
If you would like help setting up your PPC campaigns feel free to hit me up. I can make sure you are optimizing correctly to get the most bang for your buck.
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